Major brands don’t make it to the top of the SEO summit anymore
The reason being is in general generative AI controls the narrative now. You could have a thousand satisfied customers, but if they don’t type a lick of anything related to your business, generative AI will step in and pull whatever it finds online from those sources you don’t want highlighted about your company.
And it could be the littlest thing, too! Doesn’t even have to be a momentous piece of obscure content. It could literally be a couple lines AI finds online, and before you know it, all sorts of feeds of content are generated as truth when you know they’re lies.
After all, long gone are the days you just pop in on Google to search for the name of your business, and your domain pops up. Nowadays chatbots such as OpenAI gives non-marketers and prospects on Botpress or Messagebird even more info about your business that may be untrue.
And before you know it, generative AI is literally making up testimonials about your business!
Here’s the thing, though: sure, in theory, that may be a benefit when you think about it…. But not when there’s nothing necessarily good written about your business online, yet! Generative AI will just pull and design anything.
And that’s what your prospects will see.
Now don’t get us wrong: generative AI has its place for good reason. It makes it easy to find what you’re looking for, but generative AI is designed to help find what you’re looking for in the spaces that are available, and if there’s just one bad review about your business written decades ago…. That’s what a user’s going to see, thanks to AI!
Generative AI even uses ex-employee job site feedback as info about your company, too
Let that sink in. All it takes is one disgruntled employee. But what can you do, right? That’s the nature of the online beast these days, and you’re readily combating it on a daily basis — making that uphill climb of garnering positive reviews, retaining customer loyalty, and getting great referrals.
You just need to control the input. Give generative AI what you want it to have. So when your prospects are using it, they’ll read more accurate profiles of what your business is, including:
- What you do
- Who your customers are
- And what your products/services are
And completely accurate, too, we might add.
The good news is that Apello does exactly that!
