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3 Surprising Ways Shopify and WordPress Can Benefit an Email Marketer
Email marketing isn’t just about sending emails and crossing your fingers for conversions. It’s...
Will a Digital Marketing Certification Help Email Marketers?
The Answer is a Resounding Yes! As an email marketer, you're likely no stranger to the world of...
What Is the Best Content Marketing Funnel to Use?
Want to change casual website visitors into paying customers? You need a content marketing funnel....
The 3 Top Superchargers of SMS Short Code Messaging Mastery
Are you a marketer or CMO looking to take your SMS short code marketing to the next level, but...
Email Marketing Red Flag Lookout: Being Saddled With Low CTR
In the intricate world of digital marketing, where the competition is but a click away, the...
More Than 29 Subject Lines That’ll Wow Your Email Prospects
As an email marketer, you know that the success of any campaign often hangs by a...
What Is an MQL (Marketing Qualified Lead)?
In the fast-paced world of sales and marketing, the term Marketing Qualified Lead (MQL) is thrown...
What Is Conversion Rate? (Better Yet: How Do You Calculate It?)
Ah, conversion rate – the holy grail of digital marketing metrics. It's the secret sauce that...
How to Craft Powerful Email CTAs That’ll Inbox and Beyond
Email marketing packs a punch, but what makes some emails really connect and get people to act?...
Boost Your Campaigns with Real-Time Email Verification
You spend a lot of time crafting the perfect email campaign. You hit send, feeling hopeful. But...