These days it’s just not easy managing your online presence with business. In particular, online presence management faces an ordeal that isn’t just about putting out fires with customer complaints. Sometimes it’s something as simple as checking to see what AI is doing with your brand name!
Wait, AI can be an issue with online presence management?
It most certainly can be. How? We have a list here of some of the biggest problems, not only with AI, but with other aspects associated with it and all of social media, plus some bad practices in general that can hurt your online reputation in ways you may not even be aware of. So consider this sort of a wake-up call — and your guide to how to avoid the pitfalls!
Starting with:
- The danger of generative AI misinterpretations
Don’t get us wrong. AI has its place, for sure. But it’s not in trying to paint the image of our brand to our customers. Here’s why.
- Ambiguous or unclear semantics
This is a particularly tricky one as it involves the nuances of the English language and how it can steer a user wrong (if not positioned the way you want). What you learn here might surprise you.
- Not keeping an eye on Reddit and UGC
What is “UGC”? That’s user-generated content. Like sheep in wolf’s clothing, this type of content does exactly what actual customer reviews do. They’re just not reviews. And let’s not get started on Reddit and how things can go south real quick there.
- Not monitoring Google searches or social media at all
It doesn’t even stop at Reddit either.
- Not asking for reviews, especially on Google
The problem is we often don’t want to ask for them. Because then it just doesn’t feel as authentic as it should be. But here’s what happens when you don’t ask!
- Neglecting SEO over ad spend
You might even borrow ad copy from very successful campaigns and expect the same results. You’d get those results, too — but you’d never see them benefiting you. Here’s why.
- Competitors piggybacking off of your brand name
This happens all the time. Unfortunately. But if your brand already has a dominating presence….
- Abandoned social media platforms
It’s more common than you think for obvious reasons. If your history on a Facebook page didn’t reap much reward, chances are you end up focusing on a platform that seems to be working better. Like LinkedIn. But here’s what happens when you neglect those other social media platforms.
- Not balancing out customer reviews on multiple platforms
Read why getting only three negative reviews on TrustPilot (and nothing positive at all) looks very different compared to getting three negatives and three positive/mixed responses on Google Reviews.
- Not having a process or responsibility in place
Simply put, someone has to be in charge of reputation management. Who does it? Here’s how you figure that out.
To sum up, online presence management isn’t a one-off for you
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