As much of a benefit UGC (user-generated content) is to the reputation management space, often it’s a wealth of headaches when trying to bolster up your business presence. Why? Because all that UGC — particularly on platforms like Reddit — get a lot of attention! And not jusyt attention from other users, but generative AI as well!
That means you’ll have to keep a very watchful eye on what users say about your brand there, particularly as UGC often apply to a monopoly of formats not limited to images, podcasts, and videos. If just one bad thing is said about your business, AI will pick it up and spread it further.
So here’s what you do about Reddit and UGC
As a critical part of online reputation management, Reddit’s partnership with Google makes it a must to have you participate in those threads. In fact…. Create new ones. Delegate team members to be official users representing your brand on them, too. That helps you control the narrative from the inside out as platforms like Google Gemini pull from those Reddit threads as training data for its AI language model.
Then what happens? You’re making the UGC and Reddit threads work for you. You can even lead any users writing about negative experiences off of Reddit to go right into your email support desk where you can really help them out — perhaps offer some assistance or compensation to help minimize the damage with however they’ve been let down by your business.
Things like that will happen. There will always be a dissatisfied customer or two. But when UGC and platforms like Reddit take any language from that customer or two online, and it spreads like wildfire thanks to generative AI, just one person saying something turns into 20, or 30, or 40, or 50 users who’d rather not work with you.
Us at Apello can’t let that happen to you
So we’ve got an offer here. We can help work on your online reputation for you! All you need to do is click below to get started.