Get the latest news about Apello.
Browse Our Blog Posts
Treating Customer Reviews Like a Deck of Cards
All those sites customers go on? They're very much like that -- a deck of cards. And AI tends to...
How Generative AI Affects Your Online Business Reputation
We don't think anyone was ever prepared for the effect generative AI would have on just about...
The Rise of Reddit and UGC on Your Business Presence Online
As much of a benefit UGC (user-generated content) is to the reputation management space, often...
What Is Domain Warming? — Why and How It’s Done
A lot to unpack in that question! But the question's necessary. Here we're going to review the...
What Is Email Sending Volume?
Email sending volume relates to not only the number of emails you send in a given time period, but...
Here’s Why Your Email Sender Reputation Matters
Boosting open rates and click rates? Yes. That's a given. Making sure the emails actually get...
Email List Hygiene: Why Brushing Email Marketing Teeth Is a Must
Ever been to the dentist? Everyone hates it: you get the disappointment, crossed arms, and the...
The Perils of a Bad Online Reputation: Why Your Digital Presence Matters
In today's digital age, your online reputation can have a significant impact on the success of...
The Power of Google: Why Your Online Presence Matters
In today's digital age, the first impression of your business is often made through a quick Google...
Beat the Competition: Mastering Online Reputation
In the competitive landscape of the digital world, having a good online reputation is not just a...